Privacy Policy

1. Who We Are

CremationMatch.com LLC (“we,” “us,” “our”) operates the website CremationMatch.com (the “Site”), an online directory that helps consumers locate independently-owned cremation and funeral service providers. We are an Oregon Limited Liability Company.

This Privacy Policy applies to all visitors and users of the Site and governs the collection, use, and sharing of personal information we obtain through the Site. It does not apply to the privacy practices of any funeral home or cremation provider listed in our directory. Those businesses have their own privacy policies, and you should review them separately before sharing personal information with a listed provider.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Submit the contact form — name, email address, message content, and optionally the provider you are inquiring about
• Apply to list your funeral home — business name, contact name, email, phone number, physical address, ownership information, pricing information, and licensing details
• Email us directly — any information included in your email correspondence

2.2 Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location (city/region level)
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and navigation path
• Search queries entered on the Site
• Referring URL (the page that linked you to our Site)
• Date and time of your visit

This information is collected using cookies, web beacons, and similar technologies as described in Section 5.

2.3 Information We Do Not Collect

We do not collect payment card numbers or financial account information. If listing fees are processed in the future through a third-party payment processor, that information is collected and stored by the processor, not by us. We do not collect sensitive personal information such as Social Security numbers, health information, or government-issued identification numbers.

3. How We Use Your Information

Purpose	Information Used	Legal Basis
Respond to your contact form inquiries	Name, email, message	Your consent / our legitimate interest
Review and process provider applications	Business and contact information	Contractual necessity
Maintain and operate the directory	Provider listing information	Contractual necessity
Analyze Site traffic and improve the user experience	Automatically collected technical data	Legitimate interest
Comply with legal obligations	As required by law	Legal obligation
Prevent fraud, abuse, or misuse of the Site	Technical data, submitted information	Legitimate interest

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

4. How We Share Information

We do not sell your personal information. We do not share your personal information with listed funeral homes except as described below.

4.1 When You Choose to Contact a Provider

If you use the Site’s contact form to reach a specific listed provider, the information you submit (name, message, contact details) will be transmitted to that provider for the purpose of responding to your inquiry. This sharing is initiated by you and is necessary to fulfill the purpose of your request.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in operating the Site, including web hosting providers, email service providers, and analytics platforms. These providers are contractually required to protect your information and use it only for the purposes for which it is disclosed to them.

4.3 Legal Requirements

We may disclose information when required to do so by law, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect our legal rights, prevent fraud, or ensure the safety of any person.

4.4 Business Transfers

If CremationMatch.com LLC is involved in a merger, acquisition, or sale of assets, personal information held by us may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.

4.5 With Your Consent

We may share information with third parties when you have given your explicit consent to do so.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate the Site and understand how visitors use it. Cookies are small text files placed on your device by your browser.

5.1 Types of Cookies We Use

• Essential cookies — required for the Site to function (e.g., search functionality). These cannot be disabled.
• Analytics cookies — help us understand how visitors interact with the Site (e.g., which pages are most visited, what searches are run). We may use Google Analytics or similar tools for this purpose.

5.2 Your Cookie Choices

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Disabling analytics cookies will not prevent you from using the Site, but it will limit our ability to understand how the Site is used and improve it over time.

5.3 Do Not Track

Some browsers include a “Do Not Track” feature. Our Site does not currently respond to Do Not Track signals, but we limit our analytics tracking to aggregate, non-personally-identifying data.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.

• Contact form submissions — retained for up to 2 years or until the inquiry is fully resolved
• Provider application and listing information — retained for the duration of the listing relationship plus 3 years following termination
• Analytics data — retained in aggregated, non-identifiable form indefinitely; identifiable data retained per the analytics provider’s settings (typically 26 months for Google Analytics)

When information is no longer needed, we securely delete or anonymize it.

7. Security

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, loss, alteration, or disclosure. These include secure HTTPS transmission, access controls, and routine security assessments of our hosting environment.

However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information. If you believe your information has been compromised, please contact us immediately at the address in Section 12.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

• Right of access — the right to request a copy of the personal information we hold about you
• Right to correction — the right to request that we correct inaccurate information
• Right to deletion — the right to request that we delete your personal information, subject to certain legal exceptions
• Right to restrict processing — the right to request that we limit how we use your information in certain circumstances
• Right to data portability — the right to receive your information in a structured, machine-readable format
• Right to object — the right to object to our processing of your information where we rely on legitimate interests as the legal basis

To exercise any of these rights, contact us using the information in Section 12. We will respond within 30 days. We may need to verify your identity before processing your request.

9. California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

9.1 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information: identifiers (name, email, IP address); internet or electronic network activity (browsing behavior on our Site); geolocation data (approximate, city-level); and commercial information (for providers: business and pricing information). We have not collected sensitive personal information as defined by the CPRA.

9.2 Your California Rights

• The right to know what personal information we collect, use, disclose, and sell (we do not sell personal information)
• The right to delete personal information we hold about you, subject to certain exceptions
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information (we do not sell or share personal information for cross-context behavioral advertising)
• The right to limit the use of sensitive personal information (we do not collect sensitive personal information)
• The right to non-discrimination for exercising your privacy rights

9.3 How to Submit a Request

California residents may submit a rights request by contacting us at the address in Section 12. We will respond within 45 days. We do not charge a fee for submitting a rights request. We will not discriminate against you for exercising your rights.

We do not sell personal information as defined under the CCPA/CPRA, and we have not done so in the preceding 12 months.

10. Children’s Privacy

This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site following any changes constitutes your acceptance of the revised policy.

12. Contact Us

Questions, concerns, or rights requests related to this Privacy Policy may be directed to: